POPS is a playful ice cream brand brought to life through bold flavors, clean design, and a fun, easy-to-use mobile app. With colorful visuals and a focus on feel-good treats, POPS turns every bite into a joyful experience. The brand combines fresh aesthetics with an engaging user experience to make choosing your favorite flavor as fun as eating it.
Deliverables
Logo & Logo Mark
2 Types of Packaging with 3 different designs
Social Media Page, Posts, & Animation
Billboard
4 Posters
UI App Design (Over 50 screens)
Final Poster Including App screens
Target Audience
Young adults and parents seeking playful, feel-good dessert options that balance indulgence with a light modern life style.
Process
Brainstorm>Research>Design>Delivery
Research
I wanted to design an application focused on a seamless user experience. After personally encountering frustration with several food brand apps, I analyzed their interfaces and identified key usability issues. Using those insights, I created a refined app prototype that simplifies navigation and enhances overall user satisfaction.
